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Evolution Integrated Marketing · 18 May 2021 · Archive summary
Your Instagram aesthetic is the first thing potential customers or clients will notice. The layout, colour palette, tone and overall feeling your page creates all contribute to that first impression.
Think of your feed as an extension of your brand. A consistent visual language helps people recognise your business and understand what you stand for.
Take time to consider the images you share, the way your content works together and the tone of your captions. Your visual presentation should support the story you want to tell.
Adapted from the Evolution article archive. Platform features and marketing practices may have changed since original publication.